Oxley Region Amateur Radio Club successfully uses Media Kit
The Oxley Region Amateur Radio Club decided to make its 35th Annual Field Day weekend at the Sea Scout Hall in Port Macquarie on 12th and 13th June 2010 the focus of its efforts to promote amateur radio in its community. The weekend was identified as a WIA Supported Activity and WIA President Michael Owen VK3KI agreed to participate.
Michael Owen - VK3KI
The club made full use of the Media Kit provided by the WIA for affiliated clubs, preparing its own Media release based on the generic release provided in the kit, and following the advice in the kit as to how and when to approach the local media outlets. On Friday 11 June Alan Nutt VK2GD was interviewed by Cameron Marshall on the ABC Mid North Coast breakfast program, talking about amateur radio generally and the Club’s Field Day.
In the afternoon Michael Owen was a guest for 20 minutes on Fiona Wyllie’s ABC State Wide program, originating from the ABC studios in Port Macquarie and broadcast throughout New South Wales except Sydney and Newcastle. A sound bite of an early experimental station acting as a broadcasting station from the WIA’s Sounds of Amateur Radio CD provided an interesting introduction to the interview. On the same day, the Port Macquarie News featured a photograph of Oxley Club President Henry Lundell VK2ZHE and Vice President Jim Neil VK2VIVand an article based on the club’s media release.
The Port Macquarie Independent also published on the Thursday a significant article, again based on the club’s release.
On the morning of Sunday 13 June, the important day for amateurs not competing in the various events, both Henry and Michael were interviewed by Craig Huth on the Super radio network across the country. (Craig Huth is also recognised by amateurs as VK4SSB.) The WIA website was promoted as the place to find out more about amateur radio.
On Monday a brief but prominent item about the Field Day was included in the NBN TV 6 o’clock news. Prime TV have arranged with Henry to shoot footage for an item “Amateur Radio 100”.
While attendance was down on previous years, several people attracted by the publicity visited the Sea Scout Hall. The Club will be conducting a training/assessment weekend in the near future, and as a result of the publicity it is expected that the participants will include several people who otherwise would not have made contact with the club.
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