The question is: .... "Explain amateur radio?"
Seems to be a pretty simple question, but think about it, do you have the right answer or answers? Dare say most of us would not be able to succinctly give an answer. That is, without saying what we did, and even a few who would slip into jargon and ham-lingo to give some sort of a reply.
As every good salesperson learns it is essential to know about the product or service on offer to have a hope of clinching a deal with a customer.
So it should be with amateur radio, if we are to be successful in recruiting new people into our ranks. Unless we have the right messages and can communicate them, true success is not realised.
The WIA in the lead-up to its PR4AmateurRadio Expo in April will help clubs or groups maximise their involvement in this publicity drive.
Click on the "For Members" tag at the top of the homepage page, and under "Services" read more detail of "Promoting Our Hobby". This new section will be updated.
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